Friday 18 December 2015

New Business Cards (Review of VistaPrint & MOO)

It's taken me weeks and countless different designs but finally my business cards have arrived! I decided to go through MOO to get them instead of, what is probably the more popular, VistaPrint. VistaPrint may be cheaper in price which is why it does so well, but i also think it's cheaper in quality. Not just paper quality but appearance too. The templates for VistaPrint seem very cluttered and in my honest opinion, not very professional. They're probably ok for certain businesses especially when you just need something to show your business name and a contact number. However showing off your business now is all about standing out while still looking professional. If you needed a lot of business cards printed for a cheap cost and quickly, then VistaPrint may very well be for you. You don't get a lot of control in designs but if all you really need is your contact details on a card for customers to know then this is certainly the option for you.

This is when i started to look at MOO. I first checked MOO out for business cards a few years back and they stood out straight away as being more professional. With MOO you can sort your design out and then get sent a free batch so you can see what they would look like. This gives you a lot more control when it comes to something that will be very important for your business. It all starts with their slick website that allows you to clearly pick which product you would like. From there you can simply start your design from scratch, upload a pre-made design you've done, or have some help from the beautiful templates available. With these templates you can then narrow down your options by choosing to search by industry so you can see other photography business cards, or architecture and real estate cards. With the templates you can still edit the font, size, composition of the text which allows you to make it a bit more personal as well. On top of all this you get the options to make mini business cards, square cards, rounded cards, embossed cards, as well as many different paper types including a more eco friendly green option. These will all jack-up the price of your cards a lot, but i see it as an investment into selling your self and not just your business. MOO and VistaPrint both have good and bad points but i'd say they are for two types of people. 

VistaPrint is better for a mass production of cards for people who need to get their name around to customers quickly. They allow you to buy more cards at a cheaper price which for a self owned business is a big bonus, but they lack a creative flare. They don't allow you to fully customise your design which is a downside if you had an idea of what you wanted it to look like. Also if you wanted it to stay in theme with your website it would be hard to get them to match.

With MOO they give you the option to design every aspect of your cards. You can edit pre-made templates and really make your cards the way you want them so you don't have to settle with anything you're not happy with. They also have a much wider range of papers and style of cards you can choose to really make them stand out. However if you choose anything other than the original paper quality then the price will go up considerably, and it's not as if it was cheap in the first place. 100 cards will set you back around £30.

I'd say if you're in a creative industry or is someone who needs to sell themselves well in their line of work then you have to go with MOO. For mine i decided to go for one of my photographs i feel shows off my work best, and for the information side i kept it simple with a white background, contrasting white text, and my occupation in another colour to make it stand out. 


As always check me out on Instagram at peterboothphotography and give me a FOLLOW and let me know what you think about my work! 

1 comment:

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